Fresh perspectives for the creative market: the new Creativeworld Executive Forum brings together decision-makers from retail and industry with experts. The focus is on social media, retail experience and consumer trends.
How will creative products reach the customers of tomorrow? What kind of shopping experiences create new incentives to buy? And which trends should decision-makers be watching now? Over three days of the fair, the new Creativeworld Executive Forum addresses key questions currently shaping the creative market.
From 1 to 2 p.m. each day, the curated format combines a compact keynote with a moderated discussion between experts and industry representatives. The focus is not only on identifying developments, but also on understanding what they mean for your own business – from new opportunities in sales and marketing to product ranges and retail spaces as well as changing consumer needs.
LOCATION: Hall 1.2 D06 (Creative Academy)
Three days, three topics
On three of the four days of the fair – from Saturday to Monday – the Executive Forum focuses on a different key topic currently shaping the creative market.
Saturday, 30 January 2027, 1 p.m.: Social media as a sales driver – TikTok, Instagram & Pinterest
How can TikTok, Instagram and Pinterest become relevant sales channels for creative products? Dinh Vu Van explores the opportunities social media offers retailers and brands in his keynote. The panel discussion that follows examines the topic from different industry perspectives.
About the speaker
Sunday, 31 January 2027, 1 p.m.: Retail experience instead of shelf space – bringing creative products to life in stores
How can creative products be presented in stores to turn shopping into an experience? Retail expert Daniel Schnödt provides insights into store concepts, customer experience and multisensory marketing. The panel that follows explores practical experiences and approaches.
About the speaker
Monday, 1 February 2027, 1 p.m.: What will sell tomorrow? – Consumer trends in the creative market
Which consumer trends will become relevant to the creative market, and what do they mean for product ranges and presentation? Claudia Herke from Stilbüro bora.herke.palmisano provides insights into international developments in art, design and DIY and assesses their relevance to the creative market.
About the speaker
Participation & benefits
- Free to attend: The Executive Forum is included in the Creativeworld admission ticket.
- Simply drop by: No separate registration is required.
- Gain insights efficiently: Get valuable insights into current industry developments in a compact format.
- Benefit from practical expertise: Experts and industry representatives explore what these developments mean in practice for retailers and businesses.
- Gain new perspectives: Take away fresh ideas for your product range, sales, marketing and customer experience.