Put your products into practice – right into the hands of the retail trade. As the certified training forum at Creativeworld, the Creative Academy offers you a prestigious platform: Showcase your latest products, materials and techniques in practical workshops – live and up close with an international audience of trade professionals.
Your Workshop – Your Stage
As an exhibitor, you design a 45-minute hands-on session in which trade visitors actively participate, test products and gain practical, relevant know-how. Your workshop becomes part of the fair’s official training programme and is professionally integrated through participation certificates and accompanying communication.
Please note: The Creative Academy is exclusively reserved for product-related workshops with a focus on innovation or practical application. Traditional product presentations or sales trainings without interactive elements are not permitted.
The Creative Academy will take place daily from 10:00 a.m. to 6:00 p.m. during Creativeworld 2026. As an exhibiting company, you can apply with a specific workshop format. The programme content will be selected by the Creativeworld team. The application deadline is 21 November 2025.
NEW: Starting in 2026, participation will be subject to a fee for trade visitors for the first time. Exhibitors offering workshops will not incur any costs. Upon successful participation, visitors will receive an official certificate of attendance, recognising your workshop as part of an accredited training programme and positioning your products in a high-quality professional context.
We provide the following free of charge:
- A fully equipped workshop area with 36 workstations
- Basic technical setup: laptop, projector, lapel microphone
- Live video transmission to the screen in the Academy area
- Simultaneous interpretation into German and English
- Promotional support via website, hall plans, newsletters and social media
- Three tickets for your workshop to share with your customers
Exhibitors are asked to provide their own materials, tools, and workshop instructors.
Your benefits as an exhibitor
- Visibility among an exclusive trade audience
- Direct product application under real-life conditions
- Qualified leads through intensive interaction with trade visitors
- Positioning as a knowledge provider and innovation partner
- Sustainable brand loyalty through interactive experiences
