Put your products into practice – right into the hands of the retail trade. As the certified training forum at Creativeworld, the Creative Academy offers you a prestigious platform: Showcase your latest products, materials and techniques in practical workshops – live and up close with an international audience of trade professionals.
Your Workshop – Your Stage
As an exhibitor, you design a 45-minute hands-on session in which trade visitors actively participate, test products and gain practical, relevant know-how. Your workshop becomes part of the fair’s official training programme and is professionally integrated through participation certificates and accompanying communication.
Please note: The Creative Academy is exclusively reserved for product-related workshops with a focus on innovation or practical application. Traditional product presentations or sales trainings without interactive elements are not permitted.
The Creative Academy will take place daily from 10:00 a.m. to 6:00 p.m. during Creativeworld 2026. As an exhibiting company, you can apply with a specific workshop format. The programme content will be selected by the Creativeworld team. The application deadline is 21 November 2025.
NEW: From 2026 onwards, participants will receive an official certificate of attendance upon successful completion, recognising your workshop as part of an accredited training programme and positioning your products within a high-quality professional context.
We provide the following free of charge:
- A fully equipped workshop area with 36 workstations
- Basic technical setup: laptop, projector, lapel microphone
- Live video transmission to the screen in the Academy area
- Simultaneous interpretation into German and English
- Promotional support via website, hall plans, newsletters and social media
- Three tickets for your workshop to share with your customers
Exhibitors are asked to provide their own materials, tools, and workshop instructors.
Your benefits as an exhibitor
- Visibility among an exclusive trade audience
- Direct product application under real-life conditions
- Qualified leads through intensive interaction with trade visitors
- Positioning as a knowledge provider and innovation partner
- Sustainable brand loyalty through interactive experiences
