Creativeworld is a product show and order platform. It is inspiring, lively and future oriented. On all four days of the fair, we showcase everything the creative heart desires: visitors can do handicrafts, paint, cut things out, design jewellery, practise gift-wrapping and hold discussions with colleagues.
‘Creativeworld lives from its highly diverse event programme. Our visitors want to experience and test the latest products, try out current trends, and exchange views and ideas on industry-related topics.’
Everyone is talking about street art, a subject that offers the specialist trade a variety of ways to reach new target groups. Street art has made the leap from its humble beginnings to the museums of the world. And even into people’s living rooms. Graffiti – behind the sofa, in the kitchen, on the garden wall or on the balcony wall – is now considered socially acceptable. Numerous manufacturers have identified this trend and are now offering new products and techniques. Moreover, manufacturers offer ways in which the subject of street art can be integrated into shops.
‘The art of graffiti is so varied that you can soon lose the overview: for example, is it better for me to use a paint marker or a graphic marker? Which products are suitable for different backgrounds? My team and I will be answering questions like this in the concept area at Creativeworld.’
The subject of urban art enters a new phase at Creativeworld with the focus on education in 2020. Together with Carlos Lorente of Style Scout – Graffiti Academy, this top theme is in preparation for the specialist trade. You, as a retailer will have the opportunity to learn about graffiti materials and techniques. In the concept area, knowledge will be conveyed via various didactic tools, such as workbooks, tutorials and information pillars. In addition, internal training and workshop events will be presented as methods for transferring knowledge and the diverse array of tools can be tried out under professional guidance.
This takes into account the fact that special solutions are necessary for specialist retailers. For this reason, a variety of creative interactive islands will be presented in the concept area. These will show how you can provide opportunities for interaction at the point of sale, because in order to inspire customers with the theme of urban art and graffiti, there need to be surfaces for trying things out, so that the retailer can present the new techniques. You have the chance to form your own impression of how street art works and pass on this knowledge to their customers. The result: new target groups and additional sales potential.
LOCATION: HALL 4.2 D11
Creative Impulse Award
The Creative Impulse Award is a firmly established feature at Creativeworld and the most important award worldwide in the hobby, crafts and artists’ requisites industry. It will be awarded for the 15th time in 2020. Messe Frankfurt awards the coveted prize in cooperation with publishers bit-Verlag.
The special Creative Impulse section gives visitors a concise overview of the creative industry innovations.
The award is presented for the following categories:·
Creative Product of the Year
Creative Tool of the Year
Creative Kit of the Year
Creative Book of the Year
NEW: Artistic Product of the Year
In addition, there is the special prize "Sustainable Product". This prize is awarded to a product from all entries in the five categories that reduces packaging in an exemplary manner and proves to be particularly environmentally friendly due to its nature or use.
All entries will be staged in a high-profile special exhibition at Creativeworld stating the submitting company and its stand number.
Creativeworld Academy: Visitors can try out the exhibitors' innovations directly with professional instruction.
New name - proven concept. Creativeworld Forum is now called Creativeworld Academy. This is where workshops and product demonstrations take place on all four exhibition days, and where you can try out new materials and techniques. From water-colour to glass engraving and resin art – here you can find out which issues are preoccupying the sector. DIY icon and TV host Martina Lammel will take visitors through the programme.
‘The workshops are received by the trade audience with great enthusiasm. The new products and materials are able to leave a far greater impression with a practical demonstration rather than a simple presentation on the exhibition stand.’
Fundraising campaign: Creative help
Donations of around 90 Creativeworld exhibitors at the Frankfurter Kinderbüro offices.
Together with the “Frankfurter Kinderbüro”, the Children’s Department of the City of Frankfurt, we have been running the donation campaign at Creativeworld for seven years now.
As exhibitors, you can donate some of your hobby and craft products for a good cause at the end of the fair.
Whilst the various kindergartens, primary schools, family centres, toddler groups and refugee homes receive some financial support to buy craft supplies, grants are very tight, so they cannot afford enough materials. We all work in the creative sector and know how important it is to promote children and young people creatively. This is why we set up this donation campaign with the Frankfurter Kinderbüro. The consistently positive feedback and huge vote of thanks from the teachers has shown us how important this campaign is in the future as well!
We very much hope that you will take part in this donation campaign.
After the end of the fair on 28 January 2020, from 5 p.m. onwards, you can donate products which you have exhibited on your stand during Creativeworld and which are suitable for use in children’s and youth centres. For logistical reasons, we ask you to hand in your donations directly tothe Frankfurter Kinderbüro’s information stand in Hall 4.1, C65. The Frankfurter Kinderbüro will then organise the distribution of the donations in the days that follow.
At the beginning of March, your donations will bring benefit to needy children in social facilities.
Messe Frankfurt will write a press release and take photos when the donations are given in. We will send the texts and photos to a comprehensive press distributor in Germany and abroad. In addition, the campaign will be publicised on the Frankfurter Kinderbüro and Creativeworld websites. Besides this PR, a list of all companies participating in the donation campaign will be made public. You will be able to generate new contacts in this way.
These children's artworks resulted from donations by the Creativeworld exhibitors. Together with all the children of Frankfurt, we say a heartfelt thank you. Click your way through the creative artworks.
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