29.1. – 1.2.2022, Frankfurt / Main

Creativeworld themes and events

Creativeworld is inspiring, lively and future oriented. Find out about the latest topics in the industry and get inspiration. In 2021 there will be a purely digital offer for the events within the Consumer Goods Digital Day on 20 April 2021.

Consumer Goods Digital Day 2021 Creativeworld trends

Consumer Goods Digital Day 2021

Experience the digital offer of the Consumer Goods Digital Day and use this digital industry meeting point to exchange ideas. Here you will find up-to-date, tailored information and solutions to the current situation and beyond.

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Creativeworld Trends 2021/22

Frau sieht sich die Creativeworld Trends im Areal an

The creative industry keeps on moving, with the importance of creativity growing in these times. Whilst everything has become more digital with the home office, home schooling and video conferences, analogue and haptic things have become more important. This is clearly reflected in the 2021/22 Creativeworld Trends, which send positive signals that show a good deal of freshness and respect for nature. Discover the latest trends in the creative industry here.

THE ROUTES ARE THE GOALS

Patience and persistence. The Creativeworld Trends 2021/22 with their rediscovery of traditional virtues may come as a surprise, but they reflect the fact that young people are looking for answers that engage with the questions of our time. Many of us arenow turning away from the carefree consumption and throwaway mentality of fast fashion in the face of climate change. And the experience of the pandemic calls into question previously tried and tested principles of predictability and instant success. There is a growing realisation that we should see each path as a goal in itself and follow it mindfully step by step. In this way, each person can make a contribution to the primary challenge of sustainable activity and resource conservation. The doityourself trend has moved beyond the boundaries of the creative industry and become a wide ly accepted concept. The three stylistic routes appear light and playful and are tinged with a longing for nature and poetry.

Claudia Herke, designer at Stilbüro bora.herke.palmisana

"We are looking at upcoming trends in terms of the motto: 'the ways are the goal', because we need time for most things in life. Time that we rarely have. But we have been given this time through Corona. We were suddenly no longer in a hurry and needing to achieve quick successes. We have been able to apply ourselves to creative pursuits with discipline, patience, continuity and energy. We have taken up techniques and methods again, whilst accepting successes and failures. This is why we have seized on the old saying 'The way is the goal' because it’s so important at the moment and particularly appropriate for the creative sector."

Second strategy

In a society where we consume things more quickly than we can use them, the 'Second Use Idea' comes to the fore. Clothing is made new, as it were: two different pieces become one, knitwear is repaired and defects in clothing become highlights. The batik technique is exciting here: this huge trend from the 90s is experiencing a renaissance, with two-colour, circle and dotted batik, or the Japanese shibori (tie-dye) technique.

Flower treatment

Flowers and blossoms in all their facets play the lead in 'flower treatment'. It is all about a feeling of transience, poetry and expressiveness here. There is a sense of lightness and joy in the motifs, where blossoms can be painted on linen fabric, high-quality paper and textiles, with a few simple brushstrokes and watercolour, lead or clay pencils. Delicate, feminine and pastel is the theme.

Natural procedure

The need for nature and freedom is quietly and simply reflected in 'natural procedure'. This trend theme offers a multitude of possibilities whereby objects found in nature become stamps, colours or everyday objects. In keeping with the motto: 'dirty hands – happy minds' it is all about experimental techniques and working directly with and within nature. Wood and natural materials are very popular, but clay and natural colours are also used.

Review: Creativeworld Trends 2020/21

The creative trends 2020/21 revolve fully around the power of creation. Everything is permitted under the motto ‘Work in progress’ – providing it is colourful and experimental.

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