Creativeworld is a product show and order platform. It is inspiring, lively and future oriented. On all four days of the fair, we showcase everything the creative heart desires: visitors can do handicrafts, paint, cut things out, design jewellery, practise gift-wrapping and hold discussions with colleagues.
‘Creativeworld lives from its highly diverse event programme. Our visitors want to experience and test the latest products, try out current trends, and exchange views and ideas on industry-related topics.’
Everyone is talking about street art, a subject that offers the specialist trade a variety of ways to reach new target groups. Street art has made the leap from its humble beginnings to the museums of the world. And even into people’s living rooms. Graffiti – behind the sofa, in the kitchen, on the garden wall or on the balcony wall – is now considered socially acceptable. Numerous manufacturers have identified this trend and are now offering new products and techniques. Evident in this connection is the increasingly important role played by both environmental and health aspects. For example, the first refillable spray can has made its debut, as have products that promise to produce minimum odour levels and are suitable for use on all surfaces. Moreover, manufacturers offer ways in which the subject of street art can be integrated into shops.
NEW: Trade Concept 4.0: ‘Upgrade your store’
The Trade Concept 4.0: ‘Upgrade your store’ is in planning just now. In the form of a specialist shop, this special exhibition will show how to find a place for street-art displays in classic hobby and handicrafts shops. Lectures on the shopping experience will reveal ways in which retailers can reach and generate new target groups. We are being supported by the Feuerstein GmbH (own brand: MOLOTOW™).
‘To hold its own at the fiercely competitive point of sale, the bricks-and-mortar trade must retain customers with conceptual shopping experiences and a feeling of well-being. The Creativeworld Trade Concept 4.0 shows, how specialist retailers can integrate the subject of street art into their businesses and reach new target groups.’
NEW: ‘Urban Art Lab’ special show
Also devoted to the subject of street art will be the new ‘Urban Art Lab’ special showwith Carlos Lorente, CEO and coach of Style Scouts - Graffiti Akademie. The content of this indoor special show includes the history, tools and the future development of graffiti and street art. On an outdoor area, there will be a big Graffiti Wall covered with different surface materials, such as wood, cardboard, awnings and concrete, to demonstrate the diversity of street art and the materials used.
Creative Impulse Award
The special Creative Impulse section gives visitors a concise overview of the creative industry innovations.
The Creative Impulse Award is a firmly established feature at Creativeworld and the most important award worldwide in the hobby, crafts and artists’ requisites industry. It was awarded for the 13th time in 2018. Messe Frankfurt awards the coveted prize in cooperation with publishers bit-Verlag.
All entries will be staged in a high-profile special exhibition at Creativeworld stating the submitting company and its stand number. The award ceremony takes place on 26 January 2019.
LOCATION: Hall 4.2 F46
For exhibition: Take part and win
In 2019 once again, we are looking for the most innovative products, tools, complete kits and books. All Creativeworld exhibitors are called upon to enter their new products into the race for the Creative Impulse Award 2019.
To participate, please fill out the registration form for the respective category and send it to the address given. The participation fee in all categories is EUR 250 per entry. The entry deadline for all documents and samples is 23 November, 2018. Further information can be found in the Creative Impulse Flyer.
Visitors can try out the exhibitors' innovations directly with professional instruction in the Creativeworld Forum.
The Creativeworld Forum is the creative meeting place and the big stage in the heart of Creativeworld. This is where workshops and product demonstrations take place on all four exhibition days, and where you can try out new materials and techniques. DIY icon and TV host Martina Lammel will take visitors through the programme.
Ensure your slot on the big stage at the Creativeworld Forum now!
As a Creativeworld exhibitor, you can apply for a slot on the stage to present your latest innovations, products, materials and techniques to trade visitors. Please note that the Forum is only intended for the presentation of new products and innovations. Would you like to participate? If so, please complete the registration form below and send it to the address given:
‘The workshops in the Creativeworld Forum are received by the trade audience with great enthusiasm. The new products and materials are able to leave a far greater impression with a practical demonstration rather than a simple presentation on the exhibition stand.’
Fundraising campaign: Creative help
Many thanks to all the exhibitors who donated products in 2018!
More than 90 Creativeworld exhibitors took part this year in our fundraising campaign for the Frankfurter Kinderbüro (children’s association). We were there at the beginning of March when immense numbers of donations were distributed to 50 Frankfurt children’s and youth facilities. The consistently positive feedback and huge vote of thanks from the teachers has shown us how important this initiative is in the future as well! So we’re appealing to you here now: Please donate again to this fantastic project in 2019!
A selection of artworks, which have been made from the materials donated, is on show in the in the 'KinderArt' exhibition at the Frankfurter Kinderbüro offices.
These exhibitors donated products for the Frankfurter Kinderbüro:
These children's artworks resulted from donations by the Creativeworld exhibitors. Together with all the children of Frankfurt, we say a heartfelt thank you. Click your way through the creative artworks.
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