Creativeworld is a product show and order platform. It is inspiring, lively and future oriented. On all four days of the fair, we showcase everything the creative heart desires: visitors can do handicrafts, paint, cut things out, design jewellery, practise gift-wrapping and hold discussions with colleagues.
‘Creativeworld lives from its highly diverse event programme. Our visitors want to experience and test the latest products, try out current trends, and exchange views and ideas on industry-related topics.’
Everyone is talking about street art, a subject that offers the specialist trade a variety of ways to reach new target groups. Street art has made the leap from its humble beginnings to the museums of the world. And even into people’s living rooms. Graffiti – behind the sofa, in the kitchen, on the garden wall or on the balcony wall – is now considered socially acceptable. Numerous manufacturers have identified this trend and are now offering new products and techniques. Evident in this connection is the increasingly important role played by both environmental and health aspects. For example, the first refillable spray can has made its debut, as have products that promise to produce minimum odour levels and are suitable for use on all surfaces. Moreover, manufacturers offer ways in which the subject of street art can be integrated into shops.
NEW: Trade Concept 4.0: ‘Upgrade your store’
The Trade Concept 4.0: ‘Upgrade your store’ is in planning just now. In the form of a specialist shop, this special exhibition will show how to find a place for street-art displays in classic hobby and handicrafts shops. Lectures on the shopping experience will reveal ways in which retailers can reach and generate new target groups. We are being supported by the Feuerstein GmbH (own brand: MOLOTOW™).
At the special show, our experts will offer you a preview of the Retail Trade Concept 4.0. Also, from the beginning of the fair, you will find all information contained in the Creativeworld Navigator app in the audio guide. The app is available for Apple (iOS)and Android devices (Google Play).
LOCATION: Hall 4.2 C13
‘To hold its own at the fiercely competitive point of sale, the bricks-and-mortar trade must retain customers with conceptual shopping experiences and a feeling of well-being. The Creativeworld Trade Concept 4.0 shows, how specialist retailers can integrate the subject of street art into their businesses and reach new target groups.’
NEW: ‘Urban Art Lab’ special show
Also devoted to the subject of street art will be the new ‘Urban Art Lab’ special showwith Carlos Lorente, CEO and coach of Style Scouts - Graffiti Akademie. The content of this indoor special show includes the history, tools and the future development of graffiti and street art. The highlight of the Urban Art Lab is the stand design by internationally renowned graffiti artist Bond TruLuv in cooperation with Style Scouts®. Enriched with fascinating augmented reality elements, the Urban Art Lab illustrates the development of art, from cave painting to post-graffiti.
LOCATION: Hall 4.2 C11
‘From ‘black book’ sketches to mixed media on canvas, trade visitors can gain an impression of the different applications for the tools.’
The special Creative Impulse section gives visitors a concise overview of the creative industry innovations.
The Creative Impulse Award is a firmly established feature at Creativeworld and the most important award worldwide in the hobby, crafts and artists’ requisites industry. It will be awarded for the 14th time in 2019. Messe Frankfurt awards the coveted prize in cooperation with publishers bit-Verlag.
All entries will be staged in a high-profile special exhibition at Creativeworld stating the submitting company and its stand number.
Visitors can try out the exhibitors' innovations directly with professional instruction in the Creativeworld Forum.
The Creativeworld Forum is the creative meeting place and the big stage in the heart of Creativeworld. This is where workshops and product demonstrations take place on all four exhibition days, and where you can try out new materials and techniques. DIY icon and TV host Martina Lammel will take visitors through the programme.
‘The workshops in the Creativeworld Forum are received by the trade audience with great enthusiasm. The new products and materials are able to leave a far greater impression with a practical demonstration rather than a simple presentation on the exhibition stand.’
Fundraising campaign: Creative help
Many thanks to all the exhibitors who donated products in 2018!
More than 90 Creativeworld exhibitors took part this year in our fundraising campaign for the Frankfurter Kinderbüro (children’s association). We were there at the beginning of March when immense numbers of donations were distributed to 50 Frankfurt children’s and youth facilities. The consistently positive feedback and huge vote of thanks from the teachers has shown us how important this initiative is in the future as well! So we’re appealing to you here now: Please donate again to this fantastic project in 2019!
A selection of artworks, which have been made from the materials donated, is on show in the in the 'KinderArt' exhibition at the Frankfurter Kinderbüro offices.
Together with the “Frankfurter Kinderbüro”, the Children’s Department of the City of Frankfurt, we have been running the donation campaign at Creativeworld for seven years now. As exhibitors, you can donate some of your hobby and craft products for a good cause at the end of the fair.
How does this work?
After the end of the fair on 29 January 2019, from 17.00 onwards, you can donate products which you have exhibited on your stand during Creativeworld and which are suitable for use in children’s and youth centres. For logistical reasons, we ask you to hand in your donations directly tothe Frankfurter Kinderbüro’s information stand in Hall 4.1, stand no. A 65 and B 66. The Frankfurter Kinderbüro will then organise the distribution of the donations in the days that follow.
At the beginning of March, your donations will bring benefit to needy children in social facilities. Whilst the various kindergartens, primary schools, family centres, toddler groups and refugee homes receive some financial support to buy craft supplies, grants are very tight, so they cannot afford enough materials. This is why we set up this donation campaign with the Frankfurter Kinderbüro. The consistently positive feedback and huge vote of thanks from the teachers has shown us how important this campaign is in the future as well! So here is an appeal to you: donate to this fantastic project in 2019!
This is what you will get in return:
Messe Frankfurt will write a press release and take photos when the donations are given in. We will send the texts and photos to a comprehensive press distributor in Germany and abroad. In addition, the campaign will be publicised on the Frankfurter Kinderbüro and Creativeworld websites. Besides this PR, a list of all companies participating in the donation campaign will be made public. You will be able to generate new contacts in this way.
We very much hope that you will take part in this donation campaign. Ms. Michaelis from the Frankfurter Kinderbürowill be pleased to answer any further questions that you have:
These children's artworks resulted from donations by the Creativeworld exhibitors. Together with all the children of Frankfurt, we say a heartfelt thank you. Click your way through the creative artworks.
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