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Sustainable colour at Creativeworld

Special Interest: Sustainability

Sustainability is becoming more and more important for creative products and materials. The Special Interest Sustainability at Creativeworld 2023 specifically focuses on sustainability-oriented exhibitors and their products and enables interested trade buyers to search for these suppliers in a more targeted way.

Sustainable birdhouses at Creativeworld

It was already clear at the last Creativeworld that creatives are increased in harmony with nature. Many manufacturers have recognised this and are responding to this development with recyclable materials, biodegradable ingredients, reduced packaging, refillable cartridges and certified wood.

The Special Interest Sustainability identifies suppliers who significantly committed to sustainability. Through the separate labeling of selected exhibitors, it helps visitors to orientate in the exhibitor and product search and at the exhibition stands as well.

‘Especially after the pandemic experience, the topic of sustainability is omnipresent. Customers attach greater importance to durable products and materials produced in an environmentally friendly way.’

Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH


The jury of experts will examine the applicants and clearly structure the products in six categories. Depending on the requirement, the exhibitors and their products are able to fit into one or more categories. These include:

  • Environmentally friendly materials: Products made from environmentally friendly materials such as renewable raw materials with low environmental impact throughout their life cycle or organically certified products.
  • Resource-saving production: Efficient, resource-friendly production processes e.g. in the energy, water or waste sectors.
  • Fair & social production: Products that are manufactured in social facilities and/or under socially responsible conditions and/or fair trade conditions and that promote social and/or cultural development in the producer countries.
  • Re/Upcycling Design: Products whose raw materials are designed for recycling or that are processed into new products from used or no longer usable waste materials.
  • Handicraft: Products that are handmade and that maintain and promote craft skills.
  • Sustainable Innovation: Products that through their innovative nature (process, material, solution) help to conserve resources, e.g. quantity of raw materials, waste, energy and water.

The jury

The independent jury consists of the following members:

  • Christina Bocher, DEKRA Assurance Services GmbH
  • Kees Bronk, CBI, Center for the Promotion of Imports from developing countries
  • Lutz Dietzold, German Design Council
  • Max Gilgenmann, expert in textile sustainability criteria
  • Sabine Meyer, -side-by-side-, Caritas Wendelstein Werkstätten
  • Mimi Sewalski,

Labeling Sustainability

Special-interest items can be quickly found on the fair ground. With the 'Sustainability' Special Interest, with the separate labeling Creativeworld highlights exhibitors with significant committing in sustainability.

You will find the products and exhibitors identified with the ‘Special Interest’ label:

Creativeworld in the context of the Sustainable Development Goals

Sustainable development goals

Creativeworld has been addressing the subject of sustainability for years and, with its Special Interest "Sustainability", is the international trading centre for sustainably produced consumer goods. In addition, the trade fair aligns its activities to the 17 Sustainable Development Goals of the United Nations and is gradually expanding its own initiatives in this area.

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