New executive at the consumer goods fairs: Aylin Fless takes over as Director Marketing Multimedia & Data

As of 1 October 2023, Fless takes over as Marketing Director in the Multimedia and Data segment of Messe Frankfurt's global consumer goods fairs – and thus for Ambiente, Christmasworld, Creativeworld and Nordstil, as well as for the global Beautyworld and Paperworld trade fair brands, among others. As team leader banqueting at the Frankfurter Five Star hotel Villa Kennedy, the event manager gained her first experiences in the event industry as well as in the hotel sector. In 2014, the Frankfurt native started as a trainee at Messe Frankfurt. She then worked for four years as a media relations manager for the trade fairs in the Mobility & Logistics and Textiles & Textile Technologies sectors and managed the communication of the brands in Frankfurt and worldwide. As a team leader in corporate communications at Messe Frankfurt, she gained expertise as a manager and in the conception and control of communicative processes via external and internal media channels. Most recently, she expanded her experience in strategic planning, data analysis and the preparation of key figures in the area of Business Development Automotive, Transport & Logistics. As the new Marketing Director Multimedia & Data at the consumer goods fairs, Fless is in charge of strategic performance marketing and all marketing activities for the global consumer goods flagship fairs.