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Creativeworld Trends 2023: Spot on Handicraft

26 Sep 2022

The creative year 2023 will be far-sighted, spontaneous, carefree and above all colourful! The growing awareness that sustainability permeates all areas of daily life has arrived in the national and international DIY community. This is clearly reflected in the Creativeworld Trends 2023, which summarise the variety of the latest creative products, materials and techniques in three themes and provide inspiration and ideas for all areas of the hobby, craft and artists' supplies sector.

"In times like these, positive energies, ideas and inspiration are needed," says Claudia Herke from the trend bureau bora.herke.palmisano. "To carry on as before is no longer possible in view of resource scarcity. That's why the meta-theme of sustainability permeates all areas of daily life and we are increasingly finding it in the creative industry." Under the motto: Spot on Handicraft, the trend bureau bora.herke.palmisano, commissioned by Messe Frankfurt, will be showing a wide range of sustainable ideas on how to create something new from things that already exist and thus promote sustainable consumption.

Creative materials and products play a very important role in this. Thanks to the mixed media technique, they are used for other purposes, rediscovered and further developed. During their research, the designers from the trend bureau noticed one thing in particular: "In times of crisis, people rediscover their hobbies, they are reminded of their hands and how they can be creative with them. This results in a great interest in tutorials and an enormous wealth of information on various creative topics. We have bundled and summarised this information in Creativeworld Trends 2023. In this way, we can provide the specialist trade with a clear overview of what no assortment should be without for the coming creative season and with which techniques customers can be inspired", says Claudia Herke.

Creativeworld 2023 under the motto: Spot on Handicraft

Spot on Handicraft stands for mindful diversity and responsibility. Whether knitting, crocheting, sewing, painting, drawing, illustrating, expressing oneself with colour, leaving everything to chance or drawing inspiration from biophilic design: the variety of techniques, materials and creative ideas seems almost endless. The fun of doing it yourself is paramount in each of these artistic activities.

With illustrative power, sensitive biology and innocent charm, the trend bureau bora.herke.palmisano has defined three trend themes that summarise all the current hobby and craft themes for the 2023 season.

Creativeworld Trends 23+: Illustrative Power
The trend theme: illustrative power. Image: Messe Frankfurt

illustrative power: intense, spontaneous and unmissable

A strong colourfulness and illustrativeness runs through the illustrative power theme. Radiant and striking colours, prints and patterns emanate a powerful energy that overlays existing décors and thus reinvents them. Using techniques such as mash up, which are actually known from the music world, pieces are mixed together differently to create new creations. It is a mixture of the real world and fantasy that makes for spontaneous results. The random is wanted and desired. That's why illustrative power requires courage. Courage to use techniques that leave the result still open. In any case, this makes for surprising creations. For demanding artists with sensitive hands, for example, the Japanese Suminagashi technique (Japanese for floating ink) offers a challenge. Here, multi-coloured Japanese inks and ox gall are used to create abstract patterns on a water surface, which are then skimmed onto paper. In addition, the enduring theme of hand-lettering has reached its next stage: typographies become three-dimensional. With coloured cardboard and sophisticated cuts, the design of fonts becomes an art form. Or monograms and initials are incorporated in high-contrast intarsia knitting, offering ideas for individual gifts.

Creativeworld Trends 23+: Sensitive Biology
The trend theme: sensitive biology. Image: Messe Frankfurt

Sensitive biology: delicate, far-sighted and inspired by nature

The wondrous world of insects, as seen under the microscope, is the focus of sensitive biology. Abstract motifs from the winged cosmos are expressed with structures, divisions and facets. Fine veins, cells and fields of an insect wing serve as inspiration for delicate and filigree works of art. Butterflies, for example, provide a perfect template for artistic reliefs. With embossing pens and soft papers, high-quality greeting cards are created. Dragonflies, stag beetles, bees and co. can be worked out of exquisite paper in fine cut-work with a lot of perseverance and skill. Materials such as yarns, ribbons, wires and beads, which can be crocheted, knitted or braided to create delicate shapes, go well with the filigree motifs. This is how jewellery, bags, accessories, wall and table decorations are created, for example. Macramé also continues to play a major role here, especially for body jewellery and garments. Using the different properties of various cords, varied and amazing results are created. For appealing decorations, unconventional weaving with rattan material or wicker can be used.

Creativeworld Trends 23+: Innocent Charm
The trend theme: innocent charm. Image: Messe Frankfurt

Innocent charm: carefree, blossoming, radiant with happiness

There is something naive and childlike in the motive and colour world of innocent charm. A humorous look at everyday things can be captured with the creative technique "charming paperworks", where leaves, blossoms, plants or even vegetables are freely and carefree recreated in clay paper. Things get folkloristic with the Pajaki lights, a Polish tradition for Easter, Christmas and birthdays. The colourful chandeliers are said to bring good luck and health and provide hobby artists with a veritable Eldorado of craft techniques and themes. Wire rings, straws, beads, wool for pompons, tassels and many more are used. The re-use idea is particularly effective at innocent charm. Leftover is the motto here: everything that is left over from other projects is used. Multi-coloured patterns are created when leftover beads of all colours and shapes are threaded and then knitted or sewn together. Or wool scraps that are used for knitting and crochet socks. Over all lies the imaginative mix of styles that expresses itself with small figures and patterns.

Creativeworld Trends will be presented in the Trend Area in Hall 1.2 B61, from 4 to 7 February 2023. The presentation provides fresh ideas for assortment design and creates inspiration for every creative hobby with numerous unique creative items. "The Creativeworld Trends are my highlight at the fair. Such a source of creative inspiration, with great attention to detail and variety, is unparalleled both nationally and internationally", says Eva Olbrich, Director Creativeworld and Christmasworld at Messe Frankfurt. "For our trade visitors and exhibitors, it is like a treasure chest that holds a treasure for every occasion and every creative hobby.”

From February 2023, Creativeworld will be held at the Frankfurt exhibition centre at the same time as the leading international consumer-goods fairs Ambiente and Christmasworld.

  • Creativeworld: 4 to 7 February 2023
  • Ambiente/Christmasworld: 3 to 7 February 2023

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#creativeworld23 #welcomehome #creativeindustry


Kerstin Winkel


Kerstin Winkel

Information about Creativeworld
Creativeworld is the world’s leading trade fair for the international hobby, handicrafts and artists’ requisites sector. At Creativeworld, exhibitors show their latest products, techniques and materials for decorative crafts, graphic and artists’ requisites, handicrafts, textile design, graffiti, street art and creative hobbies. And, as a trend and business platform, the trade fair is the first important venue of the business year. Creativeworld is the ideal order platform for the wholesale, retail and specialist trades, DIY markets, garden centres, the internet and mail-order trades. With its multi-faceted complementary programme of events, Creativeworld is a source of new ideas, inspiration and expert knowledge.

The order and content platform for the home & living industry

The digital order and content management for brands and retailers in the consumer goods industry extends the trade fair and enables orders 24/7, 365 days a year.

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Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt’s international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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