Artists know what they need, but also like to be inspired. Old masters meet fresh inspiration. From classics with artists’ acrylic paints in studio quality to easy-to-use cool markers. What counts are the brilliance, quality and dependability of the paints – and that since 1838. KREUL offers a compact assortment for demanding creatives to artists, always on the look-out for more sustainable alternatives. For selected products, we have refill systems, offer alternative paints like Curcuma or Graphite and, step by step, we are also introducing recycling material for our bottles, tubs and jars. Structured. Systematic. Responsible.

Creative people use KREUL paints to turn their ideas into reality. With simple and understandable tips, they are guided through the wide selection of specific paint systems: acrylic paints, fabric paints, glass and porcelain paints or decorative and effect paints. Trendy colours or classic colours, quick-to-get effects or exciting techniques? DIY fans rely on the KREUL brand and use its products to give their DIY projects a personal paint touch. There is system here. Retailers go for a clear structure and a concept in KREUL paints for creatives, which are available in jars and bottles, as well as in pens and markers.

Bit by bit, we are finding more sustainable alternatives. From modified, more resource-saving product formulations, through the use of waste paper from all cardboard packaging to refill systems to enable frequent users to opt for refillability.

• Textile and silk paints
• Glass and Porcelain paint
• Decoration and crafting paint
• Universal and effect varnishes
• Ornamenting and effect creating paints
• Glue and transfer mediums

Carl Kreul showed boldness in 1838 when he founded the very first German artists’ paint factory and began to produce oil paints on an industrial scale. At the time, it was boldly revolutionary. Today, 180 years later, we still have a “boldness for color”.

KREUL is the oldest artist's paint factory in Germany. But we are modern in thinking and acting, and we deal with the challenges of the future. Traditional market rules are broken. Digitalisation is shaping the economy. The usage of resources is changing rapidly. And acting sustainably is the core task for us and the future generations.We need to choose other ways to make the world more viable, liveable and fairer. In doing so, it would not help us to think in black and white.
More importantly, it's about showing your colours.

What does that mean in concrete terms?

• From 2020 to 2021, with flexible working times and home office opportunities, we reduced the fuel consumption of company-owned vehicles by 30 %.
• Since 2022, we have been supplied with 100 % green power.
• We use smart planning to schedule the production of large batches and in this way we reduce the energy we need to make our paints.
• Thanks to more efficient utilization of space, we are lowering our heat and power requirement.
• KREUL's production is officially climate-neutral.
• To minimize CO2 emissions, we order over 98 % of the cardboard packaging regionally in a radius of less than 100 km.
• With, for instance, an electric vehicle charging station or a cycle leasing scheme: We give our employees incentives to save CO₂ on their way to work.
• We are not legally obliged to do so, but we have decided to relieve the burden on the community's sewage treatment plant. In this way we purify the wastewater from bottling, production and laboratory before feeding it into the local sewage system in a clear and pH-neutral manner. This means that we invest around €2 in water protection per 100 litres of paint produced.
• No costly mixing processes, smart selection of raw materials, water-based formulatons and minimized intermediate stages: already during the development of our paints and products, we take care to ensure the responsible use of resources. This means that both our production processes and our products are becoming more efficient and environmentally friendly.

Kids sense, discover and learn with our colors and experience joyful moments with their families. Particularly the little artists are passionate about painting, crafting and playing with colors. As a manufacturer of high-quality colors, we have developed a product line in collaboration with parents and pedagogues taking into account children‘s different stages of development and recommending adequate products and application ideas depending on their age. This classification gives orientation to parents, relatives and donors when it comes to choosing an age-appropriate product from our range. Our recommendation is in compliance with all legal regulations and comprises additional criteria such as the development of cognitive and fine-motor skills.

Our paints for children from 2 and 4 years of age go by the product name MUCKI and are dermatologically tested, paraben-free, lactose-free, gluten-free, nut-free, titanium-oxide-free and vegan:

• Paints for children from 2 years of age with MUCKI Finger Paint, shimmering MUCKI Gleaming Finger Paint, MUCKI Finger Paint for Fabric, adorable MUCKI Softie and Squeaky Colours.
• Paints for children from 4 years of age with MUCKI Craft Paint, MUCKI Window and Kids Glue, MUCKI Glow in the Dark paint and cool MUCKI Kids Pens, MUCKI Window Color and the fascinating MUCKI PlayMe Paintboxes.
• Children from 6 years old are almost old hands when it comes to painting and crafting. So, we have designed products specially for them. Classic products are the KREUL Fabric Markers junior and KREUL Window Color. Unique and absolutely fantastic: the KREUL Streety Sidewalk Paint. And a real highlight: the KREUL Master Forger Box – The Listen-Up Adventure for Smart Kids.

Artists know what they need, but also like to be inspired. Old masters meet fresh inspiration. From classics with artists’ acrylic paints in studio quality to easy-to-use cool markers. What counts are the brilliance, quality and dependability of the paints – and that since 1838. KREUL offers a compact assortment for demanding creatives to artists, always on the look-out for more sustainable alternatives. For selected products, we have refill systems, offer alternative paints like Curcuma or Graphite and, step by step, we are also introducing recycling material for our bottles, tubs and jars. Structured. Systematic. Responsible.

Creative people use KREUL paints to turn their ideas into reality. With simple and understandable tips, they are guided through the wide selection of specific paint systems: acrylic paints, fabric paints, glass and porcelain paints or decorative and effect paints. Trendy colours or classic colours, quick-to-get effects or exciting techniques? DIY fans rely on the KREUL brand and use its products to give their DIY projects a personal paint touch. There is system here. Retailers go for a clear structure and a concept in KREUL paints for creatives, which are available in jars and bottles, as well as in pens and markers.

Bit by bit, we are finding more sustainable alternatives. From modified, more resource-saving product formulations, through the use of waste paper from all cardboard packaging to refill systems to enable frequent users to opt for refillability.

• Textile and silk paints
• Glass and Porcelain paint
• Decoration and crafting paint
• Universal and effect varnishes
• Ornamenting and effect creating paints
• Glue and transfer mediums

Carl Kreul showed boldness in 1838 when he founded the very first German artists’ paint factory and began to produce oil paints on an industrial scale. At the time, it was boldly revolutionary. Today, 180 years later, we still have a “boldness for color”.

KREUL is the oldest artist's paint factory in Germany. But we are modern in thinking and acting, and we deal with the challenges of the future. Traditional market rules are broken. Digitalisation is shaping the economy. The usage of resources is changing rapidly. And acting sustainably is the core task for us and the future generations.We need to choose other ways to make the world more viable, liveable and fairer. In doing so, it would not help us to think in black and white.
More importantly, it's about showing your colours.

What does that mean in concrete terms?

• From 2020 to 2021, with flexible working times and home office opportunities, we reduced the fuel consumption of company-owned vehicles by 30 %.
• Since 2022, we have been supplied with 100 % green power.
• We use smart planning to schedule the production of large batches and in this way we reduce the energy we need to make our paints.
• Thanks to more efficient utilization of space, we are lowering our heat and power requirement.
• KREUL's production is officially climate-neutral.
• To minimize CO2 emissions, we order over 98 % of the cardboard packaging regionally in a radius of less than 100 km.
• With, for instance, an electric vehicle charging station or a cycle leasing scheme: We give our employees incentives to save CO₂ on their way to work.
• We are not legally obliged to do so, but we have decided to relieve the burden on the community's sewage treatment plant. In this way we purify the wastewater from bottling, production and laboratory before feeding it into the local sewage system in a clear and pH-neutral manner. This means that we invest around €2 in water protection per 100 litres of paint produced.
• No costly mixing processes, smart selection of raw materials, water-based formulatons and minimized intermediate stages: already during the development of our paints and products, we take care to ensure the responsible use of resources. This means that both our production processes and our products are becoming more efficient and environmentally friendly.