Artists know what they need, but also like to be inspired. Old masters meet fresh inspiration. From classics with artists’ acrylic paints in studio quality to easy-to-use cool markers. What counts are the brilliance, quality and dependability of the paints – and that since 1838. KREUL offers a compact assortment for demanding creatives to artists, always on the look-out for more sustainable alternatives. For selected products, we have refill systems, offer alternative paints like Curcuma or Graphite and, step by step, we are also introducing recycling material for our bottles, tubs and jars. Structured. Systematic. Responsible.

As a manufacturer of liquid colors we make a promise to our customers. Every day. It is the promise to produce and to market products of the highest quality. For this reason, we continue to invest in our on-site laboratory and in energy-efficient and environmentally-friendly production processes. As we are certified in line with ISO 14001 and FSC, we are actively promoting environmental and climate protection.

Our employees play a major role in our family-operated business. Their long-standing expertise, their deep attachment to KREUL and their unique sense of color guarantee compliance with our promise. We are constantly striving for innovations and improvement in order to meet the highest artistic demands while being safe for people and the environment.

• Supplier
• Climate neutral production
• Paint - Created in Germany. Designed in Germany. Made in Germany
• Fluent paint for kids, crafters and artistes
• Acrylic paints
• Inks and mediums
• Art and craft material

Carl Kreul showed boldness in 1838 when he founded the very first German artists’ paint factory and began to produce oil paints on an industrial scale. At the time, it was boldly revolutionary. Today, 180 years later, we still have a “boldness for color”.

KREUL is the oldest artist's paint factory in Germany. But we are modern in thinking and acting, and we deal with the challenges of the future. Traditional market rules are broken. Digitalisation is shaping the economy. The usage of resources is changing rapidly. And acting sustainably is the core task for us and the future generations.We need to choose other ways to make the world more viable, liveable and fairer. In doing so, it would not help us to think in black and white.
More importantly, it's about showing your colours.

What does that mean in concrete terms?

• From 2020 to 2021, with flexible working times and home office opportunities, we reduced the fuel consumption of company-owned vehicles by 30 %.
• Since 2022, we have been supplied with 100 % green power.
• We use smart planning to schedule the production of large batches and in this way we reduce the energy we need to make our paints.
• Thanks to more efficient utilization of space, we are lowering our heat and power requirement.
• KREUL's production is officially climate-neutral.
• To minimize CO2 emissions, we order over 98 % of the cardboard packaging regionally in a radius of less than 100 km.
• With, for instance, an electric vehicle charging station or a cycle leasing scheme: We give our employees incentives to save CO₂ on their way to work.
• We are not legally obliged to do so, but we have decided to relieve the burden on the community's sewage treatment plant. In this way we purify the wastewater from bottling, production and laboratory before feeding it into the local sewage system in a clear and pH-neutral manner. This means that we invest around €2 in water protection per 100 litres of paint produced.
• No costly mixing processes, smart selection of raw materials, water-based formulatons and minimized intermediate stages: already during the development of our paints and products, we take care to ensure the responsible use of resources. This means that both our production processes and our products are becoming more efficient and environmentally friendly.

Kids sense, discover and learn with our colors and experience joyful moments with their families. Particularly the little artists are passionate about painting, crafting and playing with colors. As a manufacturer of high-quality colors, we have developed a product line in collaboration with parents and pedagogues taking into account children‘s different stages of development and recommending adequate products and application ideas depending on their age. This classification gives orientation to parents, relatives and donors when it comes to choosing an age-appropriate product from our range. Our recommendation is in compliance with all legal regulations and comprises additional criteria such as the development of cognitive and fine-motor skills.

Our paints for children from 2 and 4 years of age go by the product name MUCKI and are dermatologically tested, paraben-free, lactose-free, gluten-free, nut-free, titanium-oxide-free and vegan:

• Paints for children from 2 years of age with MUCKI Finger Paint, shimmering MUCKI Gleaming Finger Paint, MUCKI Finger Paint for Fabric, adorable MUCKI Softie and Squeaky Colours.
• Paints for children from 4 years of age with MUCKI Craft Paint, MUCKI Window and Kids Glue, MUCKI Glow in the Dark paint and cool MUCKI Kids Pens, MUCKI Window Color and the fascinating MUCKI PlayMe Paintboxes.
• Children from 6 years old are almost old hands when it comes to painting and crafting. So, we have designed products specially for them. Classic products are the KREUL Fabric Markers junior and KREUL Window Color. Unique and absolutely fantastic: the KREUL Streety Sidewalk Paint. And a real highlight: the KREUL Master Forger Box – The Listen-Up Adventure for Smart Kids.

Artists know what they need, but also like to be inspired. Old masters meet fresh inspiration. From classics with artists’ acrylic paints in studio quality to easy-to-use cool markers. What counts are the brilliance, quality and dependability of the paints – and that since 1838. KREUL offers a compact assortment for demanding creatives to artists, always on the look-out for more sustainable alternatives. For selected products, we have refill systems, offer alternative paints like Curcuma or Graphite and, step by step, we are also introducing recycling material for our bottles, tubs and jars. Structured. Systematic. Responsible.

As a manufacturer of liquid colors we make a promise to our customers. Every day. It is the promise to produce and to market products of the highest quality. For this reason, we continue to invest in our on-site laboratory and in energy-efficient and environmentally-friendly production processes. As we are certified in line with ISO 14001 and FSC, we are actively promoting environmental and climate protection.

Our employees play a major role in our family-operated business. Their long-standing expertise, their deep attachment to KREUL and their unique sense of color guarantee compliance with our promise. We are constantly striving for innovations and improvement in order to meet the highest artistic demands while being safe for people and the environment.

• Supplier
• Climate neutral production
• Paint - Created in Germany. Designed in Germany. Made in Germany
• Fluent paint for kids, crafters and artistes
• Acrylic paints
• Inks and mediums
• Art and craft material

Carl Kreul showed boldness in 1838 when he founded the very first German artists’ paint factory and began to produce oil paints on an industrial scale. At the time, it was boldly revolutionary. Today, 180 years later, we still have a “boldness for color”.

KREUL is the oldest artist's paint factory in Germany. But we are modern in thinking and acting, and we deal with the challenges of the future. Traditional market rules are broken. Digitalisation is shaping the economy. The usage of resources is changing rapidly. And acting sustainably is the core task for us and the future generations.We need to choose other ways to make the world more viable, liveable and fairer. In doing so, it would not help us to think in black and white.
More importantly, it's about showing your colours.

What does that mean in concrete terms?

• From 2020 to 2021, with flexible working times and home office opportunities, we reduced the fuel consumption of company-owned vehicles by 30 %.
• Since 2022, we have been supplied with 100 % green power.
• We use smart planning to schedule the production of large batches and in this way we reduce the energy we need to make our paints.
• Thanks to more efficient utilization of space, we are lowering our heat and power requirement.
• KREUL's production is officially climate-neutral.
• To minimize CO2 emissions, we order over 98 % of the cardboard packaging regionally in a radius of less than 100 km.
• With, for instance, an electric vehicle charging station or a cycle leasing scheme: We give our employees incentives to save CO₂ on their way to work.
• We are not legally obliged to do so, but we have decided to relieve the burden on the community's sewage treatment plant. In this way we purify the wastewater from bottling, production and laboratory before feeding it into the local sewage system in a clear and pH-neutral manner. This means that we invest around €2 in water protection per 100 litres of paint produced.
• No costly mixing processes, smart selection of raw materials, water-based formulatons and minimized intermediate stages: already during the development of our paints and products, we take care to ensure the responsible use of resources. This means that both our production processes and our products are becoming more efficient and environmentally friendly.