NureArt company was founded by a woman entrepreneur in 2020 with the vision of becoming an international craft supply company. NureArt is the first and only manufacturer in the field of air-dry modeling clay with her Smarta brand in Turkey. With its 28 different colors and flexible but still durable structure, Smarta is available in many countries today, even though it is a very fresh brand in the market.
Smarta has been tested and approved for global quality assurance standards such as EN71, Non-Toxic, and CE standards and also conforms to ASTM standards.
The softer formula has been developed and Smarta Kids is launched for educational use with easy-to-store packages in 2022.
Some additional materials for modeling clays like silicone moulds, modeling tools, non-stick rollers have been started to be produced.
NureArt company has decided to increase its product range and developed different art & craft materials like reusable stencils, artistic rollers & sponges, ready to paint fabric products etc.
Another type of air-dry clay, which has been one of its biggest goals since its establishment, was branded as Smarta BOLD and its production started very recently.
