The company Gustav Selter GmbH & Co. KG with the brand "addi" is a traditional family business that has been manufacturing high-quality knitting and crochet needles in Altena, North Rhine-Westphalia, since 1829. The company is now managed by the sixth generation and is proud of the fact that 93% of its product range is manufactured in Germany. Selter is the only European manufacturer to offer a complete range of knitting and crochet needles made in Germany.
The addi philosophy is simple: when customers buy addi needles, they get the best quality. The company attaches great importance to sustainability and fair working conditions, both in Germany and with non-European suppliers. addi products go through up to 25 manual production steps to ensure the highest precision and quality. This dedication to quality is reflected in the slogan "Luxury for your hands. Luxury for life."
addi relies on environmentally friendly production methods and materials. The company uses recyclable packaging and takes care to keep its ecological footprint as small as possible.
addi products are characterized by maximum reliability and durability. The company continuously invests in the latest technologies and works with the greatest possible manufacturing precision. The knitting and crochet needles are made of brass, aluminum, bamboo, olive wood, walnut wood, amaranth and plastic.
addi offers a wide range of products, including circular knitting needles, needle sets, crochet hooks, knitting machines and accessories. Each product is carefully developed to meet the needs of customers. The company works closely with needlework professionals and designers to develop innovative products in line with the latest trends.
Over the years, Selter has received numerous awards for its products and innovations. The company is proud of its long tradition and its ability to constantly evolve. The history of addi is characterized by a continuous pursuit of excellence and a deep connection with its customers.
The history of the Selter company and family goes back to 1829, when the Selter crochet hook factory was founded in Altena. The brand name addi was created in the 1950s and quickly became a success. Today, addi products are in demand worldwide and are supplied to over 60 countries.
For the future, addi plans to further expand its market presence and open up new markets.The company will continue to invest in research and development to create innovative products that meet the needs of its customers. The company is committed to sustainable growth and aims to remain a leading supplier of knitting needles and crochet hooks in the future.
addi is also involved in social projects and supports various charitable organizations. The company strives to make a positive contribution to society and to live its values of quality, service, innovation, sustainability and social responsibility.
