triplus
Beschreibung
From 2025, STAEDTLER will be presenting its popular triplus brand in a new look and the material changeover recycled plastic. The brand triplus stands for ergonomics, design and sustainability and offers the ideal range for students looking for functionality and style in one product. The triPLUSyou claim emphasises the close connection between students and their indispensable companions in everyday student life.
triPLUSyou – a classic rethought
The brand triplus has been synonymous with relaxed writing for over 25 years thanks to the characteristic triangular, ergonomic shape of the pens. Now it has been given additional sustainable features: The relaunch includes the use of recycled plastic, which makes the products even more environmentally friendly, and combines this with a modern, fresh packaging design that appeals perfectly to the target group - students and young adults. The triPLUSyou communication concept emphasises the brand's core values: comfort, ergonomics and sustainability.