Proven product, modern packaging design: STAEDTLER is launching an improved version of FIMO professional in 2025. The high-quality premium modelling clay has been specially developed for advanced and professional creatives who demand the highest standards of quality and precision. Under the motto "Made by You", STAEDTLER is emphasising the versatility and trendyness of FIMO.

From 2025, STAEDTLER will be presenting its popular triplus brand in a new look and the material changeover recycled plastic. The brand triplus stands for ergonomics, design and sustainability and offers the ideal range for students looking for functionality and style in one product. The triPLUSyou claim emphasises the close connection between students and their indispensable companions in everyday student life.

triPLUSyou – a classic rethought

The brand triplus has been synonymous with relaxed writing for over 25 years thanks to the characteristic triangular, ergonomic shape of the pens. Now it has been given additional sustainable features: The relaunch includes the use of recycled plastic, which makes the products even more environmentally friendly, and combines this with a modern, fresh packaging design that appeals perfectly to the target group - students and young adults. The triPLUSyou communication concept emphasises the brand's core values: comfort, ergonomics and sustainability.

STAEDTLER revolutionises the stationery market with the launch of the new NORIX range. The innovative coloured and graphite pencils combine eye-catching design, ergonomic benefits and sustainability. NORIX is STAEDTLER's answer to the growing demand for stylish and environmentally conscious stationery that is perfect for children and young people who want to emphasise their individuality.

Anything seems possible in the multiverse. And the new trend line from STAEDTLER also stands for unlimited creativity: under the motto "meet me in the multiverse", the 2025 pencil collection picks up on motifs from digital worlds that young people often engage with. The stationery in a trendy design is a must-have for young people who like to immerse themselves in fantasy worlds and be inspired by them.

STAEDTLER is realigning its product range for high artistic and creative demands and presenting the new Artist Series, which will be available in the second half of 2025. With a clear focus on advanced and professional users, the range offers high-quality products ‘Made in Germany’ that take the creative process to the next level. The realignment underlines STAEDTLER's ambition to establish itself as a leading brand in the art materials sector.

Product highlights of the STAEDTLER Artist Series

Mars Lumograph: This classic among premium pencils is available in 24 finely finely graded consistent degrees of hardness. It is also available in different versions, such as the black pencil Lumograph black and charcoal pencil Lumograph charcoal.

Mars Mars Lumograph colour aquarell: New highly pigmented, lightfast watercolour pencils in up to 120 colours, with soft and water-soluble leads for both smooth transitions and strong colours.

pigment arts pen: High-quality fibre-tip pens with multi-ink technology, which are extremely lightfast, offer exceptional colour brilliance and can be used for almost all surfaces.

pigment liner: The proven fineliner in up to 12 line widths for precise drawing and sketching, waterproof on paper and lightfast.