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Special Interest Sustainability

Sustainability is becoming increasingly important for creative products and materials. With the introduction of the Special Interest Sustainability, Creativeworld 2022 will focus even more specifically on sustainability-oriented exhibitors and their products so that interested trade buyers can find the relevant suppliers more quickly.

Sustainable birdhouses at Creativeworld

It was already clear at the last Creativeworld that creatives are moving more and more in harmony with nature. Numerous manufacturers have recognised this and are responding to this development with recyclable materials, biodegradable ingredients, reduced packaging, refillable cartridges and certified wood.

The new Special Interest Sustainability identifies suppliers who are doing remarkable things in the field of sustainability. It offers visitors orientation through the separate labelling of the selected exhibitors in the exhibitor and product search as well as at the fair stands.

“Especially after the pandemic experience, the topic of sustainability is omnipresent. Customers attach greater importance to durable products and materials produced in an environmentally friendly way."

Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH

Categories

The jury of experts will examine the applicants and clearly structure the products in six sustainability categories. Each exhibitor can fulfil one or more of these requirements with their products and thus also fit into more than one of these categories. These include:

  • Environmentally friendly materials: Products made from environmentally friendly materials such as renewable raw materials with low environmental impact throughout their life cycle or organically certified products.
  • Resource-friendly manufacturing: Efficient, resource-friendly production processes e.g. in the energy, water or waste sectors.
  • Fair & socially responsible production: Products that are manufactured in social facilities and/or under socially responsible conditions and/or fair trade conditions and that promote social and/or cultural development in the producer countries.
  • Re/Upcycling Design: Products whose raw materials are designed for recycling or that are processed into new products from used or no longer usable waste materials.
  • Handmade Manufacturing: Products that are handmade and that maintain and promote craft skills.
  • Sustainable Innovation: Products that through their innovative nature (process, material, solution) help to conserve resources, e.g. quantity of raw materials, waste, energy and water.

The jury

This independent jury is made up of:

  • Christina Bocher, DEKRA Assurance Services GmbH
  • Kees Bronk, CBI, Center for the Promotion of Imports from developing countries
  • Lutz Dietzold, German Design Council
  • Max Gilgenmann, expert in textile sustainability criteria
  • Sabine Meyer, -side-by-side-, Caritas Wendelstein Werkstätten
  • Mimi Sewalski, avocadostore.de