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Creativeworld 2018: Top subject of street art opens up new perspectives

Dec 21, 2017

Street art is trending and has made the leap from the back streets to the world’s museums and DIY markets. At Creativeworld, street art is the subject of a special show with numerous renowned manufacturers presenting their innovative products for this highly topical theme.

Creativeworld, leading international fair for hobbies, arts & crafts and artists’ requisites, is both barometer and trend scout for the sector and almost 340 manufacturers from all over the world will be presenting their latest products in Frankfurt am Main from 27 to 30 January 2018. “The range of products revolving around the subject of street art has been a growth segment at Creativeworld for many years. More and more manufacturers are including street-art products in their ranges. To take account of this, we are putting the spotlight on this exciting subject and devoting a special show to street art”, says Michael Reichhold, Creativeworld Director, Messe Frankfurt Exhibition GmbH.

Street Art or urban art has many different aspects and numerous facets. According to street-art artist Akim Walta, an independent artistic movement has developed from the graffiti scene. “As long ago as the seventies, there were artists who would nowadays be counted as part of the street-art scene. The term street art came into general usage towards the end of the nineties with the first exhibitions and magazines”, says Akim Walta. In the case of graffiti-style writing, the focus is on the artist’s name, its distribution and the various lettering styles, and there is a long tradition with its own rules. Street art, however, is much freer with respect to the artist’s intention and motivation, as well as the materials used and implementation.

In this year’s Street Art special show, ON THE RUN founder Akim Walta joins forces with partners and graffiti artists from Germany, China, Japan and Russia to show how authentic and innovative shop presentations could look in this field.

The pop-up show will be realised in freestyle and the utensils purchased in a three-week marathon production and buying tour combined spontaneously with the artists at the special show to create a holistic work of art. Additionally, there will be numerous live presentations, as well as art prepared especially for visitors, which they can take away with them. And there will be something for everyone: from calligraffiti to hand styles, from manga graffiti to urban script. This year, the line-up at the ‘Graffiti’ special show comprises highly international and prominent artists:

From China: Scar, And C, Bike

From Germany: Zebster, Spade, Loomit, Kayo, RZM Same, Schriftzug, Naxos Crew, Won ABC

From India: Dizy

From Japan: Shiro

From Russia: Trun, Fans

Renowned manufacturers present innovative street-art products

In Hall 4.2, visitors will find not only the Street Art special show but also numerous manufacturers from home and abroad who are showing their products and materials on this subject. They include renowned companies such as Col Art, Edding, Marabu, Montana Cans, Montana Colors, NBQ and Royal Talens. “Street and urban art continue to develop. They are becoming an ever-broader movement and, therefore, accessible to a broader spectrum of potential customers”, says Marcus Pfauser, Managing Director of Montana Cans, who will be showing graffiti tools with the focus on paint, effect sprays and technical aerosols for preparing or finishing works of art. Marabu will be presenting its new Graphix product line and demonstrating it with artists from the Naxos-Halle, Frankfurt. At the Creativeworld Forum (Hall 4.2, Stand F90), they will show how Aqua Pens can be combined with new products, such as Aqua Ink Graphix. The perfectly matched tools from the young, urban drawing programme offer fascinating artistic opportunities for all drawing techniques, such as illustrating, drawing comic figures, doodling, mangas and hand lettering.

Molotow presents ‘From the train to canvas’ special show

Paperworld – Leading International Trade Fair for Paper, Office Supplies and Stationery – is held concurrently with Creativeworld and has a valuable range of supplementary product lines for Creativeworld visitors in Hall 4.0. Thus, the neighbouring hall is the ideal place for visitors to go if they are interested in writing utensils, drawing materials and pencils.

There, Molotow (Stand D05) will hold a special exhibition on the subject of ‘Graffiti – urban art’. Eight years ago, Molotow™ Das Original (Feuerstein GmbH) purchased a disused sleeping carriage from Germany’s state-owned railway company, Deutsche Bahn AG. This is now on the company premises and has been legally sprayed many times over by internationally renowned graffiti artists. The intention? To do away with the undeserved image of graffiti as tatty vandalism and establish it as urban art, a serious, recognised and high-grade artistic genre. The special show invites trade visitors to spend some time in a comfortable atmosphere and read up on the development of graffiti from trains to canvas – while legally painted railway carriages zoom by on a screen

Creativeworld – International Trade Fair for hobby, handicrafts and artists’ requisites
Creativeworld is the world’s leading trade fair for the international hobby, handicrafts and artists’ requisites sector. In 2017, a total of 339 exhibitors from 37 countries made presentations to 8,650 trade visitors and buyers from 80 nations. At Creativeworld, exhibitors show their latest products, techniques and materials for decorative crafts, graphic and artists’ requisites, handicrafts, textile design and creative hobbies. And, as a trend and business platform, the trade fair is the first important venue of the year. Creativeworld is the ideal order platform for the wholesale, retail and specialist trades, DIY markets, garden centres, the internet and mail-order trades. With its multi-faceted complementary programme of events, Creativeworld is a source of new ideas, inspiration and expert knowledge

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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