Gerlinde Karg, Chair of the Board and CEO, Hobby and Creative Association (Verband Hobby-Kreativ e.V.):
The trend shows and talks here are always the icing on the cake, and an absolute must for visitors and exhibitors. The manufacturers at Creativeworld said they were very pleased throughout with their visit to the fair - both in quantitative and in qualitative terms. The presentations on the stands made the creatives’ hearts beat faster and, once again, offered lots of incentives for new product placements in retail.
Manfred Meller, CEO, Industrial Association for Writing, Drawing and Creative Design (Industrieverband Schreiben, Zeichnen, Kreatives Gestalten - ISZ):
Sales of writing, painting and drawing materials, as well as hobby items, are bolstered by the robust consumer goods economy in Germany, as well as in Europe and across the world. The sector is oriented, as in previous years, towards private users of handicraft and creative products - this is where the future lies.
Kirsten Rohde, Vice President Marketing, Marabu GmbH & Co. KG, Hall 4.1, stand E30:
Creativeworld is sensational; it has a fantastic clientele from all over the world. This year, there are particularly large numbers of American buyers at the fair. The quality and quantity of trade visitors are absolutely right for us. All I can say is: we love this fair.
Stephan Rayher, Managing Director, Rayher Hobby GmbH, Hall 4.1, stand E11:
Creativeworld has further expanded and consolidated its position as the world’s most important trade fair for the DIY sector. Buyers from Canada even prefer Creativeworld to trade events in America. The increased internationality in terms of exhibitors is also reflected in the makeup of the visitors.
Sebastian Meyer, Marketing & PR, Max Bringmann KG, Hall 4.1, stand E60:
As always, we are more than satisfied - we have non-stop activity on our stand. Creativeworld is the best platform for meeting our domestic and international customers - they’re all here. What’s more, we’ve made many new contacts. The trade fair concept is the be-all and end-all for personal contacts, even in digital times.
Andreas Helmis, Managing Director, edding Vertrieb GmbH:
Creativeworld is, time and again, an inspiring platform for consolidating existing contacts with customers and distribution partners.
Charlotte Lynn Nielsen, Export Director, Creative Company:
It’s going fantastically. Our stand is full, from 9.30 in the morning till the end of the day. We are feeling very positive, and so are our customers. We are here to do business. How can I best describe the atmosphere? We’re smiling on our way to Creativeworld in the morning and still smiling when we return to the hotel at the end of the day.
Dr. Florian Hawranek, Managing Director, Kreul:
Our range of products and services at the fair is important. It doesn’t matter whether it’s a small retailer with a turnover of 2000 euros coming to us, or a large internet company with a turnover of half a million euros: when they are here, they want to be able to see the products, touch them, and have a look around.
Nils Knappe, Managing Director, Schmincke:
Creativeworld continues to be the platform for us, and particularly for our international customers. In the last few days, our customers have been up to 90% export customers. We can see this in the increasing numbers of international customers from Asia, New Zealand and Australia - many of our customers travel long distances, because it’s important for them to be here.
Ronald Banning, CEO, Royal Talens:
We have met many high-quality visitors - major customers, who are looking for new items for their product range. Creativeworld is important for us; we can show what new products we have to offer. We are very happy with the mood in the sector. The economic climate is good, and our customers are growing, just as we are. They’re in a very good mood.
Sophia Olver, Global Communications Officer, Colart:
Here at the fair, the most important thing for us is to provide our customers with tools. We not only showcase our products; we also show customers how they can get new people interested, inspire them and turn them into customers.
Eric Chaveau, CEO, Pebeo (Président Directeur Général):
It’s going well. The customers are in good spirits and they’re even more optimistic than last year. If anything, there weren’t enough customers from Germany, though we had many international visitors on our stand. Here it’s all about presenting the products.
Giuseppe Prezioso, Head of Marketing, Fabriano/Fedrigoni:
Creativeworld is very important for us. Products need to be seen and handled. And it’s incredibly important to meet customers in person. Thanks to the fair, we don’t have to travel to South America, South Africa and Australia to meet our customers. They’re all here. We have a lot of customers from Russia, Ukraine and Georgia as well.
Joanna Masiuk, Head of DIY Marketing, DaWanda GmbH:
Creativeworld manages to bring fresh surprises every year and prove that it absolutely deserves its reputation as the most important/leading international fair in the creative sector. Like no other fair, it manages to reflect the creativity and innovative spirit in the sector.