Margit Herberth (36) has been appointed Marketing Communication Director for the Christmasworld, Paperworld and Creativeworld trade fairs and the Beautyworld global brand with effect from 1 February 2018. Thus, she will assume responsibility for the conceptual and strategic development of the marketing-communication activities and the accompanying communication measures in the Consumer Goods Business Unit of Messe Frankfurt. She takes over from Julia Uherek who will then be able to concentrate fully on her new position as Group Show Director in the Consumer Goods Business Unit.
Margit Herberth has been sales manager for the Beautyworld, Hair & Beauty and Christmasworld consumer-goods fairs since 2007. Prior to joining Messe Frankfurt, she worked as ‘International Fairs Project Manager’ at Baden-Württemberg International, the centre of excellence of the German State of Baden-Württemberg for the internationalisation of business, science and research. She has a Bachelor of Arts degree from Stuttgart Media University and can thus boast extensive experience in the field of media and communication management. “We are delighted to be able to fill this position from our own ranks because Margit Herberth is not only highly familiar with the consumer-goods markets and the trade-fair business but also with our exhibitor and visitor communication activities”, says Julia Uherek, Group Show Director Consumer Goods, Messe Frankfurt Exhibition GmbH.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com I www.congressfrankfurt.de I www.festhalle.de