“As in the past, Creativeworld is characterised by stable exhibitor numbers and an even higher level of internationality. With their portfolios of branded products, 336 manufacturers from 39 countries cater for all important segments in the sector”, says Michael Reichhold, Creativeworld Director, Messe Frankfurt Exhibition GmbH. “Therefore, our trade visitors can look forward to a bigger selection of international manufacturers and an even greater variety of products.”
This shows that creative work and arts & crafts are more than a hobby: they are a trend for every generation. Handicrafts and painting encourage motor skills and mental development in children. Adults are following the trend for colouring and hand lettering to balance out stress in everyday life. Handicraft activities are popular with older people, because they keep them fit, encourage communication and provide endless possibilities. In short, creativity is booming and Creativeworld along with it.
Product variety at Creativeworld: all the leading players in the sector will be here in 2018
"Creativeworld has never been as international as it is this year", Reichhold explains. "We are recording growth in exhibitor numbers, particularly from Italy, France, Greece, Taiwan, Lithuania and Canada." After Germany (63 exhibitors), the top 5 exhibitor nations are the USA (42 exhibitors), Great Britain (35 exhibitors), Italy (31 exhibitors), the Netherlands (24 exhibitors), and France (22 exhibitors).
All the major manufacturers are signed up for Creativeworld 2018. The Hobby and handicrafts product group is prominently represented by companies such as Creative Company from Denmark, Sissix-Ellision Europe from Great Britain, and the German manufacturers, Buntpapierfabrik Ludwig Bähr, Eberhard Faber and Vorwerk. Products such as handicraft materials and kits, colours and dyes, precious stones, felt, hobby and craft books, porcelain paints, scissors, face paints, wax crayons, silk paints and other craft items will be showcased here.
In the Graphic artists’ and artists’ requisites product group, for example, Colart International from Great Britain, Royal Talens from the Netherlands, Pebeo and Clairefontaine from France, and the German companies, Edding, Marabu, Lyra, C.Kreul and H. Schmincke, have registered. A comprehensive range of high-quality paints and papers, brushes and easels, watercolour pencils and street art articles will be presented here. On the street art theme, manufacturers, such as Montana Cans from Germany and Montana Colors and NBQ from Spain, will be presenting their latest colours and materials.
Trade visitors will find wool and yarns for knitting, crocheting and embroidery, as well as sewing fabrics, in the Handiwork and textile design product group. Brother Sewing Machines Europe, Stafil and Rodomonte Scali from Italy, and Hotex from Germany will be presenting their new products here.
In the Decorative handicrafts segment, Artemio from Belgium, Efco Creative from Germany and Glorex from Switzerland, among others, will be here, with a variety of products ranging from ribbons and decorative articles, to florists’ requisites, gift wrapping materials and mosaics.
In addition, trade visitors at Creativeworld will find large, internationally renowned full-range suppliers, such as Rayher Hobby, Rico Design, Max Bringmann and Hobbygross Erler.
Creativeworld is the sector magnet for top decision-makers
Creativeworld attracts more than 8,600 trade visitors to Frankfurt am Main every year. In 2017, 66 percent of them came from abroad. The flagship fair has established itself in recent years as the absolute sector magnet for top decision-makers in the wholesale, retail and specialist trades, and for DIY stores and garden centres, internet and mail order companies, as well as commercial end users, such as art colleges, educational institutions and care facilities. Product ranges, such as creative and craft materials in user-friendly complete kits, make an interesting additional product line for toy and book shops, food retailers and chemists’ shops. Buyers from these retail segments are increasingly using Creativeworld as an ordering platform. "It is particularly important for specialist retailers to test the latest techniques and materials. At Creativeworld, they have the opportunity to try out the products on the spot, so they are able to present the products and techniques to customers professionally in their shops and give them targeted advice", says Reichhold.
Creativeworld Events: modern, informative, innovative and trendy
Creativeworld is intoxicating, lively and trendsetting. It’s here that trade visitors will find everything the creative heart desires: there’ll be handicrafts, painting, sewing, jewellery designing, wrapping, and discussions with colleagues taking place on the exhibitors’ stands. In addition, in the comprehensive supplementary programme, prizes will be awarded to the most innovative products, the latest trends will be demonstrated, and exciting themes, such as street art, will be presented.
Street art has become more and more established in recent years and is right on trend now. Creativeworld is expanding this area deliberately because it offers many new possibilities for the specialist and retail trade.
"We have developed a special show on this trending theme, together with street artist Akim Walta. Our objective is both to present products and materials and to show retailers how to position street art products in their shops in order to attract new target groups. The individual creative segments are growing together, thus providing a wide variety of synergies for retailers", says Michael Reichhold. Akim Walta and numerous other German and international street artists will be presenting the latest developments on the street art scene in the Street Art Special Exhibition in Hall 4.2 (Stand A80).
The creative heart of the trade fair is the Creativeworld Forum in Hall 4.2 (Stand F90). On all four days of the fair, workshops and product demonstrations will be taking place on the big stage. "Our varied workshop programme is an absolute magnet for trade visitors, so we are concentrating on product demonstrations again this year. A large number of manufacturers use the Creativeworld Forum to present their innovations", says Reichhold. The DIY icon and presenter Martina Lammel will guide visitors through the four days of the fair: "The workshops in the Creativeworld Forum are received with great enthusiasm by the trade audience. Trying out the new products and materials in practice leaves a far greater impression than a simple presentation on the exhibition stand", says the well-known TV presenter. With space for forty people and simultaneous translation, the Creativeworld Forum offers the international audience the chance to develop a feel for what specialist retailers want to pass on to their customers. Participation in the workshops is included in the entrance price. All the workshops can be found online at: creativeworld.messefrankfurt.com/eventkalender.
The prize-giving ceremony for the Creative Impulse Award, which Messe Frankfurt awards in conjunction with the trade magazine Hobby Art, will also be taking place in the Forum. "We received 74 product submissions this year. This is a new record and it shows once again the innovative strength that there is in the DIY sector", says Michael Reichhold. The coveted prize is awarded in the following four categories: Creative Product of the Year, Creative Tool of the Year, Creative Kit of the Year and Creative Book of the Year. All submissions for the award will be on display in a special area in Hall 4.2 (Stand B90) for the entire duration of the fair. The awards ceremony will be taking place at 12.00 on Saturday 27 January 2018 in the Creativeworld Forum in Hall 4.2 (Stand F90).
An absolute must for all exhibitors and visitors is the Creativeworld Trend Show in Hall 4.1 (Stand G41). The Trend Show presents the complete spectrum of homemade lifestyle products: from clothing, fashion and home accessories, to creative items for the office, and gift and wrapping ideas. "This year we shall be incorporating the tools and materials used into the special show, so that trade visitors are shown how the individual items in the Trend Show have come into being. This will lead to new presentation and sales opportunities for retailers, because the new products and their possible applications can be adapted for their shops", says designer Claudia Herke from stilbüro bora.herke.palmisano. On all four days of the fair, there will be workshops in the Trend Show Workstation, in which trade visitors will be able to find tips and inspiration and experiment with the materials themselves under guidance.
Creativeworld’s supplementary programme has something to offer for every trade visitor. Those who are looking for even more creative input will find it on the exhibitors’ stands. This is where German and international exhibitors will be showcasing their new products and inviting visitors to join in.
You can find detailed information and photo material online at: creativeworld.messefrankfurt.com
 Figures for 2017: 339 exhibitors from 37 countries
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * Preliminary figures for 2017