Creativeworld, leading international trade fair for hobby, arts and crafts supplies, is the platform for trends in the DIY sector: a showcase for what is in demand worldwide. Stilbüro bora.herke.palmisano has been commissioned by Messe Frankfurt to monitor the influences on the creative sector from the worlds of product, textile and fashion design and have adapted these specifically for the products and themes on display at Creativeworld. From this, the designers have derived the Creativeworld Trends, which will be on show in the dedicated exhibition in Hall 4.1 (Stand G41) from 26 to 29 January 2019, in Frankfurt am Main. Some really unusual individual pieces will be created in advance of the show, using materials and tools from the exhibiting manufacturers, and incorporated into the three trend scenarios.
“Specialist retailers will find some unexpected juxtapositions of creative materials and techniques in the special exhibition and will thus get plenty of important and stimulating ideas for their businesses,” suggests Michael Reichhold, Creativeworld Director, Messe Frankfurt Exhibition GmbH. “The designers have included, in the presentation of the Creativeworld Trends, the tools and materials used. So that the trade visitors to the show will see how the individual pieces have been made.” From this, flow all sorts of new presentational and sales opportunities for the retail trade, as the new products and ways of using them can be adapted for the retailer’s shop itself.
The 2019/20 Creativeworld Trends are all about cosy conviviality, naturalness and vitality. Three styles have emerged to harmonize all these with the home environment: cosy site, natural location and happy place.
Cosy site: snug and convivial
With really light colours, from ecru and natural wool to a radiant white, cosy site spreads calm and conviviality. Liquid dyes are used here, in a dip dying technique, for instance. Little vases are half or completely dipped in paint and, hanging free, are decorated with grasses and twigs. Thickly applied paint makes it possible to give things a whole new look. Such items include objects found both at the flea market and in nature. Fabrics and thick rope, branches and twigs can be brush-painted and serve as decorative accessories. Textiles bring comfort and warmth into the home and are also, therefore, a centre of focus in cosy site. Tying and knotting, with soft, thick, fluffy wool, enhance the textiles that are available. Beautiful textures are created with simple macramé knotting techniques. The dusty old tapestry image has gone: complex techniques, used to create wall hangings and curtains in wool, yarn, cord or rope, create warm accents and are very much on trend.
Natural location: simple and unpretentious
Tactile materials in rich, dense colours play a major role in natural location. They must be plain and simple, like linen and pottery. That way they ensure a stylish naturalness in a country kitchen. This is where you will find the traditional, grass-roots festive dinner table, where unglazed edges on uneven and irregular individually crafted pottery one-offs are set off to best advantage. The ‘handmade’ look provides the unifying thread for natural location. Everything gets a personal touch with playful refinements and delicate touches. Thus, for example, decorative patchworks are created on linen and other fabrics, using a sashiko technique with its so-called running stitch. Table cloths, runners and place mats can be personalised in this way to suit the individual occasion. Crocheted trivet mats, made from waxed cotton cord on hand-painted linen cloth, enhance the natural impact of the country table.
Happy place: bright colours and festive formality
This trend shows paper in a new light: be it for invitation cards, close-fitting cardboard containers and gift boxes, wrapping paper or paper tablecloths. Fresh ideas have been developed for gifts, packaging and celebrating, all involving bright, in-your-face colours. There is the invitation card on high-quality paper, decorated with a little woollen ribbon, pearls and coloured speckles. There is a suitably decorated table for a birthday celebration with a brightly coloured string of woollen pompoms hanging above it. Individual letters, cut out and stuck together with masking tape, replace traditional place cards. Depending on the target age range, the letters can also be created to imitate graffiti. Paper table cloths get uncompromising patterns with bold lettering or make a real impression with the help of stencils. And the festive ambience is completed with garlands and traditional sayings, pendants, tags and graffiti in vibrant yellow, orange, red or pink.
Creativeworld is the world’s leading trade fair for the international hobby, handicrafts and artists’ requisites sector. In 2018, a total of 335 exhibitors from 39 countries made presentations to 9,266 trade visitors. At Creativeworld, exhibitors show their latest products, techniques and materials for decorative crafts, graphic and artists’ requisites, handicrafts, textile design and creative hobbies. And, as a trend and business platform, the trade fair is the first important venue of the business year. Creativeworld is the ideal order platform for the wholesale, retail and specialist trades, DIY markets, garden centres, the internet and mail-order trades. With its multi-faceted complementary programme of events, Creativeworld is a source of new ideas, inspiration and expert knowledge
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de
- Creativeworld Trends 2019/20: Welcome Friends (pdf, 359 KB)