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Creativeworld provides stimulus for the DIY sector with workshops, innovation award and trends

Jan 24, 2018

New special ‘Street Art’ show demonstrates opportunities for the specialist and retail trades

What’s new on the market for hobbies, crafts and creative pursuits? What areas can offer the specialist and retail trades new prospects and opportunities for gaining new customers?  How can the very latest trends best be presented in specialist retail shops? Answers to these, and many other questions, will be supplied at Creativeworld, from 27to 30 January 2018 in Frankfurt am Main. Almost 340 manufacturers, from all over the world, will be joining us. They will be exhibiting a unique variety of products in Exhibition Halls 4.1 and 4.2. A large number of exhibitors are taking advantage of Creativeworld to present their new products and innovations to both national and international trade visitors. And, on their stands, they will be showcasing the latest techniques and materials and will invite visitors to try their hand themselves. In addition, the Creativeworld Forum offers them a major platform on which to present their products.

Creativeworld Forum - a centre of creativity

The Creativeworld Forum in Hall 4.2 is the creative heart of this leading trade fair. From 10 o’clock every morning until the close of the fair in the evening, there will be a varied programme of workshops and product presentations, all included in the price of the admission ticket. “We ran more than 20 workshops in 2017 and the response to them was overwhelming. Nearly every workshop was full,” says Michael Reichhold, Director of Creativeworld at Messe Frankfurt Exhibition GmbH. DIY icon and TV presenter, Martina Lammel, will take people through the programme and will herself be offering a workshop, which she is running in conjunction with efco, on the topic of ‘wood veneer fabric’. Using a combination of techniques, including embossing and hand-lettering, the workshop will help people create mood-enhancing candle holders.

Special ‘Street Art’ opens up new prospects

Creativeworld is the sector’s pioneering spirit and source of inspiration and deals with what is currently fashionable and what the important issues are for wholesale and retail trade alike. In this vein, ‘Street Art’, for example, offers trade visitors a great deal of potential. “Together with street artist, Akim Walta, we are developing a special exhibition on this very up-to-the-minute topic. The objective we have set ourselves is both to present relevant products and materials and to show retailers how a place can be found for street-art products in their shops and, hence, how they can appeal to new target groups. Disparate creative areas come together and thus offer a multitude of synergies for the retail trade,” says Reichhold. Trade visitors are invited to get hands on experience of the products for themselves: the various techniques can be tried out both in the special street-art area in Hall 4.2 and in the workshop in the Creativeworld Forum.

Creativeworld Trend Show presents the trends for the up-coming DIY season

They are amongst the highlights of Creativeworld and are valued by visitors and exhibitors alike for the variety of ideas they contain. The Creativeworld Trends in Hall 4.1 have been commissioned by Messe Frankfurt and devised by Stilbüro bora.herke.palmisano. The numerous craft and DIY ideas display a broad sweep of inspiration for everything related to making things oneself, including creative gifts and packaging, furnishing ideas, jewellery, clothing, fashion items and home accessories. Moreover, the trends provide inspiration, too, for the fashionable colours, designs, materials and techniques for the up-coming season. At the dedicated workstation, trade visitors can imitate and try out some of the individual creations suggested in the Trend Show. Retailers will, additionally, also find suggestions for putting some of the craft and MIY ideas into practice in their own shops and for presenting products in interesting ways.

Creative Impulse Award is the sector’s hothouse for innovation

This is the 13th time that Messe Frankfurt, in collaboration with the bit-Verlag publishing house, are organising the Creative Impulse Award. “Last year, 70 products from 33 countries competed for this prestigious prize. I am very much looking forward to finding out what products will be in the running this year,” says Michael Reichhold. Manufacturers can submit their new products from November onwards in the following categories: “Creative Book of the Year’, ‘Creative Tool of the Year’, ‘Creative Kit of the Year’ and ‘Creative Product of the Year’. A panel of expert adjudicators will select three winners in each category. The award ceremony will take place on the Saturday of the show in the Creativeworld Forum. All entries, including the winning products, will be displayed in a special exhibition in Hall 4.2 on all four days of the trade fair.

Manufacturers and trade visitors can plan their individual visits to the show, using the Creativeworld event calendar and select their own personal highlights from the complementary programme.
All special shows and workshops are included in the cost of admission. 

Quartet of trade fairs: a look beyond one’s own horizons is invaluable

Valuable synergies for Creativeworld buyers are provided by the concurrently held shows, Paperworld, the international trade fair for paper, office supplies and stationery, Christmasworld, the leading international trade fair for seasonal and festive decoration and Floradecora, a trade fair for fresh flowers and plants. DIY, decoration, gifts, writing and handicraft items are becoming ever more closely associated with one another in the retail trade and, at the end of the day, for the consumer, too. So, this quartet of fairs brings with it additional stimulus for business and new contacts; help, for instance, towards sensible extension of one’s product range with appropriate supplementary products. A trip to Frankfurt will repay itself several times over.

Further information and photos are available at:  creativeworld.messefrankfurt.com

 

Creativeworld – International Trade Fair for hobby, handicrafts and artists’ requisites
Creativeworld is the world’s leading trade fair for the international hobby, handicrafts and artists’ requisites sector. In 2017, a total of 339 exhibitors from 37 countries made presentations to 8,650 trade visitors and buyers from 80 nations. At Creativeworld, exhibitors show their latest products, techniques and materials for decorative crafts, graphic and artists’ requisites, handicrafts, textile design and creative hobbies. And, as a trend and business platform, the trade fair is the first important venue of the year. Creativeworld is the ideal order platform for the wholesale, retail and specialist trades, DIY markets, garden centres, the internet and mail-order trades. With its multi-faceted complementary programme of events, Creativeworld is a source of new ideas, inspiration and expert knowledge

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * Preliminary figures for 2017
Further information: www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de

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